With reference to relevant studies, consider which model shows more predictive power in explaining consumer behavior.
The essay should be well organized. First an introduction, then a description of the models. You should then compare and contrast the two models and include references. After comparing the two and showing evidence, consider which model is the more powerful one in explaining consumer behavior. MUST INCLUDE RELEVANT STUDIES to support opinion. Describe and critically discuss the evidence in support of your argument. Originality throughout the essay is important. End with a conclusion.
The essay will be marked on Relevance, Knowledge and Understanding, Analysis, Style and Academic Practice.
Integration of theory and evidence has to be well organized, addresses the issue or problem, well justified, full conclusion.
