Plan:
1st : introduction (300 words)
– Use the argument between vogue and bloggers to bring up the topic
– How digital media has changed the industry
– Why Vogue editor doesn’t like it?
– Is it a good thing or bad thong?
(2nd – 5th 2520 words)
2nd: what has digital media brought to the industry
– A little background about digital media (the rise of Instagram and Facebook)
– Time (traditional fashion media takes at least 10days to publish a article but Instagram takes a second)
– How digital media makes people become famous easily
– How fashion bloggers is made by digital media
3rd: the fact that some bloggers don’t know much about the history of fashion, they just enjoying being seen and have a big among of followers.
– No fashion background (people ask bloggers outside fashion show about what they think about the show by showing them photoshopped picture and bloggers don’t even notice)
– Just show up to earn followers
– Paid to wear
4th: the background of bloggers
– what do they do
– Who is their audience
– Why people follow them
– How do they run their channels
– Can you run it as a career
5th: what’s their impact
– Brands invite them to attend fashion show
– Brands pay them to promo their product
– Bloggers say bad thing if they don’t like (freedom of speech)
6th: discuses a pose from blogger and a section in magazine both are featuring the same product(s)
– The different parts
– The feedbacks
– The potential impact to sale
Last: Conclusion (300 words)
– Digital media has democratised fashion journalism
– It opens up to door for everyone who is interested in share their love to fashion
– It is a good thing
What’s next?
