NCR Country Club needs a larger membership in order to cover costs but has had “only moderate success” attracting new members. How did the organization frame this problem as a research question? What data did it collect? Is there a match? And what will that mean for the future of the organization?
author 200-300 words in which you answer the following questions presented in the case:
- Using the framework presented in Exhibit 4.2 of the textbook, present the Management-Research Question Hierarchy of the case.
- Review the case study and the accompanying survey. Can you identify what research questions drove this design?
- Compare your answers to questions 1 and 2 above. Where are they aligned or misaligned?
