Analyze and critically evaluate any marketing efforts that will be part of your recommended campaign.  For this assignment you may choose to discuss interactive electronic media, social media and viral marketing, direct mail, broadcast, print or out-of-home media, infomercials, or home shopping networks.  You should employ as many of these tools as you feel necessary but should have at least two. Evaluate your proposed efforts in terms of the questions below.  Summarize your analysis in 5 or less typewritten pages.

(1) What are the objectives of each effort (i.e., what kind of impact do you think these efforts will have on consumer information processing and decision making)?  How will you measure the objective?

(2) How are the campaigns effective in generating attention and reception?

(3) Is it a good match for the type of product/service and target market?

(4) What would be some advantages of this these efforts (relative to other communications)?  What would be some disadvantages?  How could these be addressed?

(5) What type of message strategy is employed?  Is the message being portrayed by these efforts consistent with the product/service message being portrayed in the other communications in the mix?  If not, why?  How will these efforts affect the’ image’ of the product/service?

(6) How do the marketing efforts compare to what some of the major competitors are doing?  Do they provide the product/service with a competitive advantage?  Why or why not?  If not, how can they be improved to do so?

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