Netflix (The United Kingdom)
The Consumer: Insight into consumer behaviour, dynamics, and consumption patterns of defined consumer segments linked to the chosen product/service. This will be driven by an application of relevant underpinning academic theories as evidence.
You have to do STP (Segmentation, Targeting, Positioning) also.
According to the Coase Theorem, negotiation between two parties involved in an externality will eliminate pareto relevant externalities and result in an efficient solution if property rights are well specified. Using the example of a rsource developer who is polluting a nearby river with effluent and a community which utilizes the river water for drinking purposes, show that irrespective of who has the property rights, the outcome of the market solution is an efficient allocation of resources and the removal of the Pareto relevant-externality.
May 20, 2016
8:50 pm
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