• Introduction
  • Describe what your company is doing, the main business areas it is involved, and geographical sectors.
  • Describe the mission, vision and corporate objectives of the company
  • Brief history of the company
  • Brief summary of the business issues that the company is facing.

• Detailed Analysis of the Business Issues
  • Describe the Strategic management process
  • Explain the current strategy and suggest if it was emergent or planned?
  • Explain why stakeholder needs were not met by this strategy by showing some evidence
    • Provide share price chart
    • Provide brief summary of recent financials breakdown e.g. financial ratios
  • Investigate the reasons behind the failure of the strategy
    • Use External Environmental Analysis
      • Was there any issue with External & Connected Stakeholders?
    • Use Internal Environment Analysis
      • Were there any issues with employees and management?
    • Investigate the leadership style of the CEO and senior management
      • Describe the relationship between strategic management process and Strategic Human Resource Management
      • Describe the impact of an adverse SHRM policy on the informal group
      • Describe how this has caused the failure of any strategic change program
    • Summarize the analysis you have done with the relevant conclusions

• Recommendations
  • Investigate what the needs of the informal group (stakeholders) really are.
    • External
    • Connected
    • Internal
  • Describe how you will change/modify/create strategic capabilities to meet their needs
• Bibliography

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