Question B
Using disclosures made in the BAT 2014 Annual Report identify and provide 2 examples where BAT is addressing
attributes related to “legitimacy theory”. (Answers must be explained in full and the link of the 2 examples to
legitimacy theory must be clear).
Question A
Suggest an approach that would require a tobacco producing organisations such as British American
Tobacco to produce a report that addresses the “Triple Bottom Line (TBL)”.

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