The Andrew Jergens Company markets Wet Skin Moisturizers, which are applied to a woman’s skin while she takes a shower. From previous research, Jergens management knows that 60% of all women use some form of skin moisturizer, and 30% believe their skin is their most beautiful asset. There is some concern among management that women will associate the drying aspects of taking a shower with applying Wet Skin Moisturizer, and thus will not believe that it can provide a skin moisturizing benefit. Can these facts about use of moisturizers and concern for skin beauty be used in determining the size of the sample required for the Wet Skin Moisturizers survey? If so, indicate how. If not, indicate why and describe how sample size can be determined.
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