James Gordon has recently been appointed a new head of Bio Chemistry Research Lab at Applegate State University. Throughout its history the lab has been primarily involved in designing genetically modified (GM) plants. However, John Miller, one of the lab’s leading research associates, has informed James Gordon that the capabilities of the lab may also be used for developing a process of extracting bio diesel out of certain plants and suggested that this could be a better opportunity than the GM plants. The bio diesel is an alternative fuel that may be burned in regular diesel engines like normal mineral diesel, and its use does not pollute the atmosphere nor adds to the causes of global warming. If you were to choose between (1) continuing to design GM plants and (2) switching to the bio diesel business, which option would you prefer? Why? Is the lab likely to obtain/keep a sustainable competitive advantage if it follows your recommendation? Explain your answer.