Task
- Identify an organisation; prepare and assess the blueprint of its service delivery process to highlight identifiable strengths and weaknesses.
- Assess the extent that an organisation’s current “process” enables different “customer value propositions” relevant to a range of customer segments to be developed.
- Advise the senior management team about the implications of this analysis in relation to choosing either a transactional or a relational business model. Be clear about the potential benefits and limitations of recommending either approach.
An organisation in any of the following sectors:
[1] Dental Clinic
[2] Hotel
[3] Car Hire
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