a. Differentiate between the following terms: i. B2B and B2C ii. Electronic commerce and mobile commerce
b. Best buys is a leading supermarket chain with large retail stores in major towns in Kenya. Best Buy’s manager has consulted you concerning a proposal to launch an e-commerce website. i. Outline any four e-commerce business and revenue models and propose a suitable model for Best Buys. Explain why you choose that option. (6 Marks) ii. In the context of Best Buys, discuss three unique features of e-commerce (6 Marks) iii. Discuss two ways e-commerce can transform marketing at Best Buys. (4 Marks)
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