Creation and Implementation of Social Media Marketing Plan

The aim of this qualification is to equip candidates with skills and knowledge to enable them to create and execute a social media marketing strategy that contributes to business goals.

Through this assessment the candidate will show that they can”

1. Identify how social media marketing can benefit their organisation’s business goals
2. Create a social media business account/profile
3. Create a channel plan for social media marketing activities
4. Create a content calendar for the development of social media marketing activities
5. Create content for social media marketing
6. Identify how to optimise social media listening, monitoring and measuring tools
7. Develop a social media marketing strategy
8. Identify how a social media marketing strategy will be implemented

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