[Related to the Making the Connection on page 426] The Economist magazine is sold based on a monthly subscription to the press trust. At the same time, there is an application for The Economist available on Google Play Store or App Store, which is free for download; and for people with a Google account, it provides free access for 6 months. One of the most useful aspects is that you receive the magazine within a couple of days before a printed edition appears on the stands. After the 6 months, with the same Google account you can get free access only to the Editor’s picks at a price which is lower than buying it directly from the press trust. How can you explain the lower price used by the application compared to the press trust?