How can marketing campaigns appeal to a sense of Australianness?

Illustrate your argument with reference to at least one advertising campaign from the last few years (i.e. since 2012).

This Assessment Task relates to the following Learning Outcomes:
• Demonstrate a heightened capacity for independent research of text-based and audio-visual
media
• Demonstrate sharpened academic writing skills
• Synthesize the studied material
• Demonstrate enhanced understanding of how media contribute to a sense of Australian
culture and how they have done so historically
• Demonstrate an improved ability to be an active and critical consumer of Australian media
content……..

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