STEP 1: Find a print/image advertisement that appears to be based on the psychographic segmentation variable, and one based on the behavioral segmentation variable. Examples already shown or discussed in the text are not acceptable. For each ad, identify the target market and support your proposal that the ad represents the segmentation variable. Additionally, comment on how each ad positions the product, service or brand in relation to its competitors. STEP2: Using Microsoft Powerpoint, create include the advertisement image, and should be no more than 6 slides. It should be a professionally developed and marketing inspired presentation that creates and adds value to the discussion. Feel free to include a recorded narration (yours) with your presentation a presentation of your analysis. Your presentation should NOTE. 2
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