Introduction
-More references and example (Market intelligence sources)
-Zara sales go down?
-Evidence of why choose Zara
-Why you choose to look at brand collaboration for Zara
-Brand collaboration strategy
Literature Review
-Theory support your research
-Fast fashion marketing strategy
-Importance of collaboration strategy in fast fashion
-Consumer behavior towards fast fashion
(Try to link to your study, and why you choose this article. Should have a paragraph summary of the Literature Review. –key ideas –emphasize the gap)
Methodology
-Online questionnaires and interviews?
If do online questionnaires and interviews must do the Ergo.
Need the draft of the Online Questionnaire Questions/ Interview Questions
Choosconvince sample (-customers of fast fashion such as students at our school –female –target age group?)
