produce an essay that identifies the marketing mix, price determination and pricing strategies of selected organisations.
Students must choose to analyses at least four organisations one must be in the Technology and Supermarket sector. Once the organisations have been selected students should include the following:
(1) ‘Explore’ the price determinates and pricing strategies of the selected organisations. Compare and contrast with similar organisations and provide detailed explanations of theories identified.
(2) Compare the UK Supermarket Waitrose or Tesco with Aldi, or Lidl comparing the price element of the Marketing mix and describing the difference in their target markets and examples (at least four) of pricing strategies and promotional strategies used within the store
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