The case: Braccialini Group, Florence (Italy).
Braccialini Group is a leather goods manufacturer, managing several trademarks, either directly owned or used under license.
Each student is expected to submit a case report, based also on the analysis of relevant background readings on top of the case study itself, addressing the following issues:
 Explain what is meant by “operations” and discuss their strategic role at Braccialini.
 State what transformed and transforming resources are used in the production process.
 Describe the group’s operations abroad.
 Explain what the terms “quality, speed, dependability, flexibility and cost” mean in the context of operations and competitiveness at Braccialini.
 Suggest a process for the design of new products.

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