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a. Explain the requirements that are necessary for a student in the university to study effectively. (6 Marks)
b. Identify four bad reading habits showing how they can be overcome. (8 Marks)
c. “Advertising is about selling dreams”. Explain this concept giving relevant examples. (9 Marks)
d. “Visual aids are used in oral communication to reinforce messages and hold attention of the audience”.
Identify and explain any three visuals showing how each achieves the functions above. (7 Marks)
QUESTION TWO – 20 MARKS
a. Using an illustration of a simple model of communication, discuss the interactive process of
communication. (12 Marks)
b. Explain any four manifestations of anxiety during delivery of speech showing how they can be overcome.
(8 Marks)
QUESTION THREE – 20 MARKS
Transcoding and graph interpretation
Use the information in figure 1 to answer questions 3 (a – f)
a.
i. Approximately at what point did the British American stock close the day’s market activity?
(2 Marks)
2
ii. What was the market value then? (2 Marks)
b. i. What was the lowest market points reached by British America points between 8th September 2011 and
6th October 2011? (1 Mark)
ii. What was the market value then? (1 Mark)
c. i. What market value was attained on 20th September 2011? (1 Mark)
ii. What was the point score then?
(1 Mark)
d. i. What was the highest number of points reached by British America in the period 8th September to
6th October 2011? (1 Mark)
ii. What was the sales value then? (1 Mark)
e. What was the sales value when the rate was 8.0? (1 Mark)
f. Using the line graph of the market index, describe the market behavior in the stock market between 8th
September 2011 and 6th October 2011. (6 Marks)
g. Explain the difference between hearing and listening. (3 Marks)
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