Doing Major Case Study on NFL (please have sources, cited)

Should Have

*Introduction

*Problem: Anthem Protest

*Recommendation for problem

*Internal Organizational Analysis

*History

*Mission and Vision Statement, and Core Values

*Resources and Capabilities (VRIN Analysis)

*Financial Ratios

*Strength/Weakness

*Competitive Strengths

*Internal Analysis Conclusion

*External Organizational Analysis

*Markets Served

*PESTEL-DC Analysis

*Industry Driving Force Analysis

*Industry Key Success Factors

*Porter’s Five Forces

*Opportunities/Threats

*External Analysis Conclusion

*Current Strategic Strategies (CHOSE ONE Cooperative strategies, intensive strategies, Integration Strategies, Diversification Strategies, Defensive Strategies, or Mergers/Acquisitions)

*Strategic Options (recommend some specific strategic options FROM LIST OF CURRENT STRATEGIES OPTION ABOVEfor the firm to consider to solve the problem, capitalize on the opportunity, or resolve the issue identified) Give specific examples of actions for each strategic option the firm can deploy

*Strategic Option Selection Criteria(You will find several possible evaluation criteria at http://www.lostlagoon.info/Planning/18.pdf Focus on page 199 -200.)

*Evaluate Each Strategic Option (Apply each evaluation criterion to each strategic option, to rule it out or adopt it as a recommendation. Explain your rationale for each decision about each strategic option, using all the evaluation criteria.)

*Recommendations (First, list each recommendation (i.e., adopted strategic option). Explain how each recommendation should be implemented.)

*SWOT Matrix (Construct including the SO, ST, WO, & WT combinations)