examine and analyse the communicative activities of a community action group (CAG) or Non-Government Organisation (NGO) engaging in what you evaluate to be a positive, innovative and effective strategic communication campaign to drive and promote social change.
Document the strategic communicative approach and practices used by the NGO or CAG to overcome challenges and motivate people to get involved with or support the campaign. Reflect on these matters in relation to Ulrich Beck’s reflexive modernisation theories, and at least one other theory referred to from either Topic 7 or 8 (this could include ethics, corporate social responsibility, community engagement, stakeholder theory, citizenship theory and community engagement theory)
Discuss how this nexus between what your group ‘does’ in the ‘context’ of late modernity may be linked to, and have an effect on public participation and empowerment and lead to positive, innovative and effective social change.
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