Effects of Uber on taxi and transportation: effects on the overall industry, impact of surge pricing

1) Describe the history of your case. What is the situation? What are the economic, social, and political factors at work?

2) Identify 2-3 key stakeholder groups that are involved in this case. What roles do they play? How are they affected? What particular roles does the campaign / corporation play? What motivated this initiative in the first place? What role do civic organizations and NGOs play?

3) Drawing from relevant ethical theory explored in the module, explore the nature of the ethical conflict or disagreement that is involved. What kinds of ethical demands does the case place on the people who are involved in it? Are there competing or conflicting moral imperatives to be considered? If so, is it possible to find a balance between them? What does this case show us about the management of business ethics today?

This is a research paper and, as such, should follow academic standards of writing. You may wish to use popular news items and other web-based resources in your research (i.e. company websites, CSR Reports; civil society organisations’ websites, etc.). You should, however, reference academic articles from management journals to analyze your case; these may be resources which you locate through your own independent research, but you may also wish to reference key resources from the module materials such as Crane and Matten (2010), Critchley (2007), Friedman (1970), Bakan (2005), Spar and La Mure (2003), Griseri and Seppala (2010), and Jones et. al (2005), Painter-Morland ten Bos (2011), Schwartz (2000), among others.

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