1. a) Explain four levels of segmentations that can be employed to effectively manage a firm”s chosen markets. ( 8 marks)
b) Explain five objectives that organizations seek to achieve in pricing products. (10 marks)
. C) Explain five strategies that can be applied for products in the decline stage. ( 10 marks)
. d)Define consumer behavior. (2 marks)

2. a) Explain the factors to be considered when choosing a channel of distribution. (10 marks)
b) Discuss various promotion methods available to a marketer in order to promote his products. ( 10 marks)

3. a) Explain the stages that a consumer is likely to go through when buying products. (10 marks)
b) Discuss the importance of the demographic environment to a marketer. (10 marks)

4. Discuss the functions of marketing of an organization you are familiar with. (20 marks)

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