Market Analysis Business Report Apply descriptive statistical skills to a provided data set on market behaviour or performance and analyse the data in order to describe the characteristics of a market or a consumer group. Length and/or format: 2250 words Purpose: Appraise a data set using learnt descriptive statistical skills in order to demonstrate basic applied understanding of such skills in a marketing context, and to demonstrate the ability to interpret numeric data, and derive market or consumer meaning from it. Topic Use the data collected in Hairdressing Survey below to justify your marketing strategy by applying the various analytical techniques you have studied . Ensure you incorporate a statistical analysis of the data (such as mean, mode, median, standard deviation and hypothesis testing) that supports your marketing strategy in establishing your hairdressing salon or barbershop. You can also find local information for Brisbane, Sydney and Melbourne on the website of the Australian Bureau of Statistics. Just enter the postcode of your area of interest into the QuickStats search box, and you will get a host of demographic information which can be included in your report. You may also wish to enter the postcodes of surrounding suburbs so you get more-detailed information regarding the local area where you are establishing your hairdressing salon/barbershop. Suggested Structure 1. Title page (not included in word count) 2. Executive summary (not included in word count, suggest you use appx 200 words) (an Executive Summary is a brief section at the beginning a report that summarises your document. The reader should be able to understand the essence of the document without having to read the whole thing. 3. Table of contents (not included in word count) 4. Introduction a. 1 paragraph b. Tell us the purpose of the report (what is the objective of the report?) 5. Main body (use subheadings here) In the main body, discuss the key identifiers (supported by data and your knowledge of stats) that support your marketing strategy. E.g. gender, income, hairdressing opinions, etc. – what does the data tell you about your area? Why does this support your strategy? You may like to draw on additional sources to support these ideas. Be sure to indicate appropriate theories and their applications. 6. Conclusion a. 1 paragraph b. Tell us what the report has discovered and why that’s important. 7. References (suggested 5 to 10) (not included in word count) 8. Appendices (not included in word count) ights Rese