You are the Sales and Marketing Director of Sports at Sport Fashions Ltd., who specialise in supplying
branded equipment and clothing for a range of sports and sporting activities using an internal sales
force rather than an external sales force.
The main aim of the business is to change new customers into loyal customers and build repeat
business to be 75% of the trading activity.
Discuss relevant strategies for organising the sales function so that the business aim can be sustainably
achieved
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