The international marketing mix is the parameter used to make decisions that centre on the customers in the foreign target markets in order to create perceived value to the customer and profitability to the firm.
a. Discuss the different alternative strategies international business managers can use in determining an advertising agency in the international market(8 marks)
b. “Regardless of the marketing factors involved and the company’s orientation to market pricing, every price must be set with the cost considerations in mind.” Discuss. (12 marks)
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