Purpose

Education material is written for a general-public/non-expert target audience to inform them about a significant topic in health and persuade them to modify their related beliefs and/or behaviors.

Directions

• Choose a significance topic in health to write about for your education material. Identify a general-public/non-expert target audience to inform and persuade about that topic.

• Search for at least seven sources of relevant and credible research and information on your topic and target audience (peer-reviewed sources are not required but do count).

• Questions to consider include: What is the topic of this education material? Who is the audience for this education material?  What is the purpose of this education material?

• Organize the content of your education material by distinct sections with topical headings and arrange those sections to logically guide your audience through the document from beginning to end.

• Your education material should: be nine-pages long (including a title page, an abstract page, and a references page); follow APA style formatting (i.e., double-spaced text, one-inch margins, Times New Roman 12-point font); use the title to identify your topic and audience

• This abstract is somewhat different from a traditional abstract in the sense that, rather than proving a summary overview of what you have already written, it instead is meant to explain to me (i.e., the professor is your audience) the planning that you have done before creating the actual education material.

• Adapt your communication for a general-public/non-expert audience (i.e., your target) and follow genre conventions in your writing style (e.g., mix of second- and third-person point of view [no first], authoritative and engaging tone, active voice).

Objectives

In writing your education materials, you will aim to:

-Identify a non-expert target audience and adapt to their capabilities, values, needs, and expectations.

-Inform that audience and persuade them to modify their health beliefs and/or behaviors.

-Cite and reference relevant and credible research and information.

-Follow conventions of content, arrangement, and style for the genre.

-Communicate coherently, cohesively, concisely, clearly, and correctly.

Checklist

-Is your education material at least nine-pages long (including a title page, an abstract page, and a references page) and does it follow APA style formatting (i.e., double-spaced text, one-inch margins, Times New Roman 12-point font)?

-Does your abstract begin on page two, on the first line include the heading “Abstract” (centered, not bolded), and beginning on the second line answer (with your professor as your audience, third-person as your point of view, in one non-indented continuous paragraph that is at least 3/4 of a page long but no more than one page) the following three questions:

What the topic of this education material? Who is the audience for this education material?  What is the purpose of this education material?

-Is your education material written for a general-public/non-expert target audience and is it adapted to their capabilities, values, needs, and expectations?

-Do you follow genre conventions in your writing style (e.g., mix of second- and third-person point of view [no first], authoritative and engaging tone, active voice)?

-Is the content of your education material divided into distinct sections (Level 1 section headings [centered, bolded, title case] for subtopics, Level 2 section headings [left-aligned, bolded, title case] for sub-subtopics, etc. [see the APA style guide in ELMS for formatting]) that are arranged to logically guide your audience through the document from beginning to end?

-Does your education material include in-text citations throughout and a corresponding list of references adhering to a formal style (e.g., APA, AMA, ACS)?

-Does your list of references begin on a separate page with the heading “References” (centered, not bolded) on the first line and include at least seven relevant and credible sources of research and information?

-Overall, does your education material follow conventions of content, arrangement, and style for the genre?

-Overall, is your education material written coherently, cohesively, concisely, clearly, and correctly?

-Overall, would your education material inform a general-public/non-expert target audience about a significant topic in health and persuade them to modify their beliefs and/or behaviors?