1 Complete a thoroughly researched essay defining the concept of design thinking
include
_ Structure your work under headings (>), sub headings (>>)
_ Evidence of your knowledge and engagement of design thinking issues
> INTRODUCTION
include
_ Introduction to your work
_ Explanation of how your examples are linked in some way (using the same professional
area of business eg all technology examples)
> MY OWN DEFINITION OF DESIGN THINKING (not part of the word count)
include
_ Write your own definition of design thinking
> EXAMPLES OF DESIGN THINKING APPLICATION IN A BUSINESS WORLD
include
_ Evaluation of design thinking impact on business strategy in a global context
_ Evidence of your knowledge and engagement of issues
>> EXAMPLE 1 – TITLE
>> EXAMPLE 2 – TITLE
>> EXAMPLE 3 – TITLE
>> EXAMPLE 4 – TITLE
2 Case studies – (not part of the word count)
include
_ Case studies that explore existing applications of design thinking in the business world that
relate to, add value and meaning to your examples. Ensure the sources are clearly labelled.
Please note you are not required to write your own.
> Case Studies
>> CASE STUDY 1 TITLE
>> CASE STUDY 2 TITLE
14 SEP 2015
3 Complete an Appendix (not part of the word count)
> Appendix
>> DESIGN THINKING APPLIED TASK
_ Reflection on task undertaken in the Seminar in Week 9 to explore the value of design
thinking (Further details available in the Seminar in Week 9 and on Blackboard)
>> KEY THEORY READING
_ Choose a Design Thinking example in a book or article or website and comment on how
effective the design featured is. Ensure that evidence of the chosen book or article or
website is also included
4 Reference throughout – Harvard style (not part of the word count)
> References
5 Use visuals throughout to add value
6 Follow the ‘Essay layout requirements’
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