You are the administration manager for A-Z Printers. You supply product information folders and
wallets to a wide range of businesses. You wrongly invoiced and shipped 5000 A3 information folders
when Safari Holidays Ltd. actually ordered 5000 A4 Information Wallets which are 25% more
expensive, but are half the weight for transportation. This is the second time in a row that this has
happened, and Safari Holidays Ltd. account for 20% of your business.
Critically evaluate the impact of this on A-Z Printer’s business and justify your chosen strategy to
retain Safari Holidays Ltd. as your customer.
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