instructions:   over 8pages double spaced.

Conduct research on the emerging trends of your industry (Accounting) and an issue of particular interest to you in one of those trends. Think of this project as a means to find information that a manager would need to inform and shape strategic decisions. Where is the industry going? What are the new growth areas? A manager uses information about emerging trends to inform planning and shape the organization’s future.

First, they each DEFINE an INDUSTRY, normally with both a narrative description and an NAICS code. Next, then IDENTIFY three TRENDS in a quantifiable way. A Trend is something that changes over time, and can be trending up, flat, or down, but you must present the same metric at different points in time, as if you could draw a line from point 2011 to point 2015 and then point 2019.

Next, do a deep-dive analysis of one of the three already-identified trends. Finally, there is a brief conclusion to wrap up what’s been explained — avoid introducing new information in the conclusion, but rather summarize what you’ve already demonstrated.

The sections of your paper will follow this order:

I. Introduction (Introduce the industry and the top trends and then the issue that you have chosen and share the question or problem that prompted you to learn more.) ***an industry is not one company. An industry is 2 or more companies competing for the same customers***

II. Findings

A. Top Trends of the _____ Industry (You will provide the NAICS or SOC codes for the industry that you are researching to demonstrate that you have learned how to navigate the business databases. You will then write about the three top trends in your industry, providing concise explanation of the trend and how it is trending, and the influence on the industry.) ***a trend is not a product. A trend is a consumer or market behavior that increases or decreases over time. You will illustrate trends by finding a metric (units sold, dollars spent, % market share, # of user or locations, etc.) and showing it change at different points in time

B. An Important Emerging Issue in a trend and what it means in context to the industry (Here you will describe and discuss the issue you chose, why it is important to the industry, and what your research produced (both sides if the issue is disputed). You will then make well-reasoned arguments that answer the research question you asked at the start.)

III. Conclusions (Here you will tie up the trends, the issue, and make some overall conclusions about what your research revealed to you, any gaps that still remain in your understanding of the issue, and your final summary.)

IV. References (Please refer to the APA examples to get these correct. Remember, these are double-spaced, hang-indented, and in alphabetical order.)

References

References will be double-spaced with a hanging indent (first line at left margin and second subsequent lines indented). Please create this indent by going into Paragraph and choosing the indention choice there. Do not count on using the space bar to manually space the indent. There should not be an extra line of space between items, and the items should be double-spaced. References are listed in alphabetical order by last name of the first author. If there is no author, alphabetize the entry by its title.

References  (centered, in same size and font, not bold)

The following are some common resource types, but you should consult your style guide or the COLLEGE APA examples for details on other types of resources

Online journal:

Last name, First initial. (Date). Title with first letter of first word in caps and rest in lower case letters. Journal name, Vol (no), page range (x – x). Retrieved from url or doi

Website:

Last name, First initial. (Date). Title with first letter of first word in caps and rest in lower case letters. Website. Retrieved from url or doi

E-book:

Last name, First initial. (Date). Title. Retrieved from url or doi. (Note that you will not need to include publishing data unless book is a hard copy.)

Report:

Office or department. (Date). Title using the capitalization rule. (Publication No.) Retrieved from url or doi