report which analyzes digital business the (www.souq.com) website company and which was the subject of the in-class activities throughout the
course.
The purpose of the report is to give an opinion on how successful you think the company will be. To do so
you need to comprehensively analyze the digital opportunity of your case and come to a reasoned decision.
Your analysis should revisit all aspects of the course and cover:
o Description of the company and its products and/or services;
o Disruptive innovation and value network analysis;
o Economic characteristics, including pricing, switching costs, standards, network effects, multisidedness,
platform characteristics and characteristics;
o Data aspects, including sources, analysis, use and challenges;
o Challenges and opportunities from IP.
The group activities throughout the course should provide the basis of the assignment content. To simply give
an opinion or recommendation without analysis will not suffice. To answer this question, you will need to
refer back to everything you have learnt on the course. Students are encouraged to use their personal contacts,
newspaper articles, websites, academic papers, trade press, etc. to develop their analysis. The report will be
marked on the basis of research quality (40%), analysis (40%), and structure and organization (20%).
Insightful and carefully selected application of concepts and models studied over the course (or indeed other
courses) is rewarded.
and we have to add our own recommendation on this website(souq.com) company.
find attached the course work you should read it to know exactly how to do the analysis.
