Unit introduction:
This unit recognises that communications do not automatically take place effectively in organisations and
that both information and work-based knowledge is often insufficient when decisions are made. Learners
will look at how managers can improve the planning of their communications processes as well as their
communication skills.
Learners will understand why managers need to adopt a more inclusive approach to stakeholders affected
by the decisions they make and why they need to network on a more structured basis. The unit also looks
at how managers can make the information and knowledge they gain accessible to other parts of the
organisation.
Please note: whenever you answer any assessment criteria, structure & build your answer
according to the designed questions on the given scenario, structure & built your answer around
the contents and make sure you cover most of the contents for each assessment criteria in order
to pass each assessment criteria.

Task 1
Sources: internal and external, primary and secondary, formal and informal, team workers, customers and
other stakeholders
Types: qualitative and quantitative, tacit and explicit, official and unofficial, policy and opinion
Task 2
Sources: stakeholders and useful contacts, internal and external
Methods: formal, informal
Strategies: formal and informal, direct or via media, relating and interacting, trust and confidentiality,
forming business relationships, decision making and decision taking
Task 3
Types: meetings and conferences, workshops and training events, internet and email, written, telephone,
video conferencing, one-to-one meetings
Approaches: structured and coordinated, planned, formal and informal
Strategy: advantages, disadvantages; informal, face-to-face, formal in writing, emotional, intelligence
Task 4
Type: hard and soft, websites and mailings, access and dissemination
Style: trends and patterns, diagrams and text, consistent and reliable, current and valid; legal and
confidential

You have just been appointed as a Management Consultant in a corporate organization listed in the FTSE
200 which is well known and has a significant number of employees.
Note: For Severn Business College Use Only 3 | P a g e
During the interview process leading to your subsequent appointment, you were briefed that the
organization is facing some challenges in implementing development and changes that will be critical to
the organic growth of the organization.
You have been mandated to research into the organization and provide viable solutions in terms of the
smooth managing communications, knowledge and information.
You need to write clear, concise, and accurate report on all tasks and all assessment criteria which will be
the basis of your report to the Board of Directors. You must give definitions; critical analysis; identification
of theories and practical examples where possible.