Singapore Airlines Group
critically evaluate the role of organizational stakeholders, structures and processes and how stakeholders’ expectations shape strategy
critically assess and apply appropriate concepts and principles of startegic management in an organizational context

Indlude the following in your report
1. brief introduction of singapore airlines groups and the nature of the industry that singapore airlines group operates in. critical evaluation of how stakeholders, structures and processes have shaped teh company’s strategy. cover the identification and satisfaction of all relevant stakeholders’ needs
2. critical assessment of the sinagpore airline groups future prospects viz-a-viz their major international competitors. the assessment covers the entire group and not just the airline

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