The British American Tobacco (BAT) Annual report is to be used to answer this question.

IMPORTANT NOTE:

• Page numbers must be provided for examples and quotes from BAT Annual report.

QUESTION:

Suggest an approach that would require a tobacco producing organizations such as British American Tobacco to produce a report that addresses the “Triple Bottom Line (TBL)”.

Students are required to answer this question in a structured organized format in up to 2000 words. IF required a short Appendix that won’t be included in the 2000 word limit may be included. However, the emphasis for marks allocation will be on the 2000 word submission not the Appendix.

How you organize and present your suggestions is important. Marks are allocated for content, originality, structure, spelling/grammar, and referencing.

Guidance: 
Students should consider the possibility of a TBL report that is concise 1-4 pages only, with detailed notes similar to those found in traditional accounting reports. The TBL report that you suggest should not be designed to replace traditional financial reports. Consider the TBL report as a supplementary report that coordinates the disclosure of TBL information so stakeholders can access information in a single place in the annual report that could become mandatory disclosure in the future.

Examples from the BAT 2014 annual report can be used as part of suggestions made as well as other suggestions you think may be appropriate for this industry. Suggestions can be a departure from traditional accounting disclosure practices. That is, new and different suggestions could be made but they should be fully explained and should be related to BAT and not any other business or industry.

Students are encouraged to research and review a number of sources in deciding how to best address the suggested TBL report of British American Tobacco.

• Note: The question does not require you to produce a TBL report. Answers should suggest the important content of a TBL report for BAT, suggest a format, and address measurement, disclosure and audit requirements now and into the future.

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