ALDI: THE DARK HORSE DISCOUNTER CASE

You are required to analyze the case based on the following two (2) questions either by answering each question individually or in an essay format. The analysis should be written on one (1) typewritten page, single space, Times New Roman, 12 Font.

The analysis is research-based which requires you to conduct outside research on Aldi, use citations and references and any other evidence you find appropriate to support your answers.

QUESTION 1

What are Aldi’s competitive advantages? How did Aldi create its competitive advantages? What would you suggest Aldi should do to sustain its competitive advantages?  Discuss in detail and provide evidence to support your answer.

QUESTION 2

Look at the financial information provided to you in the case and conduct some outside research to find out more about the company’s financials. Then state whether Aldi’s financial situation and position are strong and provide a statement about the overall financials of the company.

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