You are one of 20 interns at COMPANY X, and because of all of the corporate crises in the news lately, your boss has given each of you an assignment: pick a past corporate crisis, and write an analysis of how the company involved responded to the crisis. Specifically, you must write a five-paragraph essay that argues whether your chosen company managed its crisis EFFECTIVELY or INEFFECTIVELY — you must choose one or the other — and identifies three specific reasons to justify that assertion.
That is, you will choose ONE of the following stances:
| Crisis management was… | Because |
| EFFECTIVE | Pick three reasons why the company was effective at managing the crisis and successful at repairing its reputation. |
| INEFFECTIVE | Pick three reasons why the company was ineffective at managing the crisis and consequently failed to repair its reputation. |
After a crisis that negatively affects stakeholders, a company often has to rebut damaging media reports and present itself as positively as possible to repair its image. You will assess whether the company you are analyzing was effective or ineffective, and why.
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