Information:
- WHO is proposing the sponsorship? (i.e. who the sponsee is)
– This option for a sponsee is the Bendigo Spirit Basketball Club (BSBC). o BSBC play in the Womens National Basketball League (WNBL) competition.
- WHERE is your sport organisation located?
– BSBC is located in the regional city of Bendigo, approximately 150 kilometres north of Melbourne (Bendigo is located in the central region of Victoria). BSBC play their home games at the Bendigo Stadium.
- WHO is the proposed sponsor?
– This for you to decide.
– Your proposed sponsorship however should demonstrate how your sport “property” is a strategic “fit” with the sponsor (audience and objective or values).
– Your proposal for a sponsor must also address the assessment criteria outlined on criteria above.
- HOW will you prepare your sponsorship proposal?
– By following the assessment criteria above.
Requests:
- Communicate Benefits
- Explain how your sport property is a strategic “fit” with the sponsor (audience and objective or values).
- Describes exactly what the sponsor will receive from a Level 1 or Level 2 customised package (e.g. naming rights, signage, entertainment, tickets, etc.), and these elements will help the sponsor achieve their key objectives.
- Creative Leverage
– Demonstrate an understanding of the sponsor’s needs and how they can leverage the relationship with your organisation.
– Display creativity and provides a win-win-win outcome for all parties which also include steps to combat ambush marketing.
- Marketing Plan for the Propert
– Provide a relatively brief but thorough marketing plan for the sport organisation. This ensures that you understand your sport property in order to prepare an effective sponsorship proposal.
– This marketing plan will include: a brand bullseye, SWOT, PEST and Competitor analyses; its mission, vision and key objectives. It will also provide a description of the organisation’s target markets.
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