a. When talking of situational analysis, industry analysis and competition analysis are the two main factors that require an in- depth analysis. Explain these two situations.2 marks
b. ABC limited, a newly established company could want to open a local detergent manufacturing plant in Kenya by mid 2012.You have been appointed a consultant to help the company conduct an industry and competition analysis .Discuss the main issues or activities that you could analyze in order to understand the detergent industry, competition level and structure in Kenya with the help of the five forces model.8 marks

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