The Boston Consulting Group (BCG) tool matrix is one of the tools used in product portfolio analysis. Clearly illustrate and explain the analogy of the BCG matrix.

To identify the competitive position of an organization, one can use life cycle analysis. With relevant illustrations discuss the life cycle analysis model indicating demand and supply condition. 5 marks
b. The Boston Consulting Group (BCG) tool matrix is one of the tools used in product portfolio analysis. Clearly illustrate and explain the analogy of the BCG matrix. 5 marks

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The Boston Consulting Group (BCG) tool matrix is one of the tools used in product portfolio analysis. Clearly illustrate and explain the analogy of the BCG matrix.

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