As a newly employed marketing manager of a medium size firm which deals in processing of fast consumer good s, your chief executive officer wants you to write an outline report thet explain:
The impact of new technology on the traditional marketing mix practices (10 marks
The role of pricing in marketing function (10 marks)
The value of marketing practice in the firm (10 marks)
The conditions that favour market skimming pricing strategy (10marks)

 

 

 

 

 

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