Grading Assessment: Assignment

Learning Outcomes assessed: K1, K2, S1, C3.

Value: 30%

 Instructions:

You are required to make a group of not more than 5 students to carry out the task.

You and your group members are given the task to apply marketing research to uncover a latent customer need due to changing trends in consumer behavior. Frame appropriate marketing strategies for the new product/ new organization to fulfill those unsatisfied needs. Explain how you would create value for the consumers. Develop marketing strategies: product, pricing, distribution and promotion strategies that fit environmental and organizational constraints.

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