Final Project
Create a Marketing Plan
WHAT: Using the Marketing Plan Outline on pages 75-76 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional). See Exhibit 1-1 on page 23 for some examples of “primary providers” – use one of these types of providers.
The Marketing Plan should include the following sections and is due by midnight, Sumday, of week four:
I. Management Summary
II. Economic Projections
III. The Market – Qualitative
IV. The Market – Quantitative
V. Trend Analysis
VI. Competition
VII. Problems and Opportunities
VIII. Objectives and Goals
IX. Action Programs

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