The adoption of an interpretivist approach to knowledge creationis
predicated on the argument that there can be no understanding of the social world without
interpretation. In other words, in the social sciences, interpretivist research
represents a move away from erkla¨ren, the deterministic explanation of human behavior by
establishing causal relationships between variables. Rather, it is concerned with verstehen,
the understanding of human behavior which entails, ‘‘capturing the actual meanings and
interpretations that actors subjectively ascribe to phenomena in order to describe and
explain their behaviour’’. Interpretivist
inquiry, therefore, attempts to embrace the complex and dynamic quality of the social
world and allows the researcher to view a social research problem holistically, get close to
participants, enter their realities, and interpret their perceptions as appropriate . This is achieved by generating thick and richdescriptions of actual events in real-life contexts that uncover and preserve the meanings
that those involved ascribe to them
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