1. Explain the peculiarities of the Melvin Sharpe behavioral theory in comparison with the Grunig’s model. [20 marks]
2. Assume that you are the government s and a highly respected political figure in that country has passed on through a plane clash. Discuss what you would consider in designing an effective press release. [20 marks]
3. (a) Define the term situation analysis [5 marks]
(b) Illustrate the possible indicators of crisis in developing countries. [15 marks]
Assume that we have a serious dam collapse in your village and therefore sudden floods are causing serious problems of many dimensions in your village. What public relations actions would you take as the chief of the village. [20 marks]
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