Consider the post 2000 period for Apple. What do you think were the driving forces that led to Apple’s phenomenal success to become the world’s largest company by market capitalisation

Consider the post 2000 period for Apple. What do you think were the driving forces that led to Apple’s phenomenal success to become the world’s largest company by market capitalisation? How did Apple identify and capitalise on market trends? How did they achieve global success? Which companies lost market share?

Which market segments grew as a result of Apple’s strategies?

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Consider the post 2000 period for Apple. What do you think were the driving forces that led to Apple’s phenomenal success to become the world’s largest company by market capitalisation

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