The links below provide some starting points but students MUST add their own detailed research to develop the analysis:

http://www.theguardian.com/business/2015/oct/13/sabmiller-agrees-ab-inbev-takeover-68bn

http://www.theguardian.com/business/2015/oct/11/sabmiller-deserves-better-than-budweiser-steamroller

http://www.bbc.co.uk/news/business-34475404

http://www.telegraph.co.uk/finance/newsbysector/epic/sab/11924433/SABMiller-under-pressure-to-open-bid-talks.html

http://www.economist.com/news/business/21665074-ab-inbev-may-combine-sabmiller-flat-market-big-beer-brands-beer-monster?zid=319&ah=17af09b0281b01505c226b1e574f5cc1

Structure of the assignment:

• Table of contents.
• Introduction to the report
• An evaluation of the relevant levels of strategy
• A critical evaluation of the key stakeholders
• External Analysis – using PESTEL to identify and explore key trends
• Industry Analysis – using 5 Forces to critically analyse the relevant industry factors
• Conclusion

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