Describe the traditional functions of channel intermediaries and comment on their applicability to services marketing. (Total: 20 marks)
Objectives are needed in every area where performance and results directly and vitally affect the survival and prosperity of the business. Discuss this statement and identify those key objectives considered to be most important to a business. (Total: 20 marks)
Outline the role of committees and examine their importance as part of an organizations’ management structure
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