Question:
Coca-Cola India Please see the Coca-Cola India . The case study begins on page 274. The question that must be answered is, what is your recommendation for Coke’s communication strategy? Who are the key constituents?
The case and questions comes from chapter eight of:
Argenti, P.A. (2013). Corporate communication (6th ed.). Boston, MA: McGraw-Hill/ Irwin. ISBN: 9780073403175.
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