You are the general manager of a farm group that provides high grade and specialist vegetables to
the restaurants in your country. The farm group is being taken over by a competitive group and your
position is at risk. You have always had an interest in both good ingredients and cooking, so are
thinking whether this is the right opportunity for a career change and move into the restaurant
sector.
Undertake a full assessment of the potential for such a change using Porter’s five forces. Fully
explain and support any assumptions that you make and critically evaluate your resultant decision.

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