You are the general manager of a large food store in a rural town in your region. As a result of your
government’s inward investment policy, your town has been designated a technology excellence
area, which means companies will receive significant grants to relocate to your city.
Critically analyse, using appropriate theory and techniques, the changes that are likely to occur in
the market profile in your area as a result. Critically justify the segmentation approach that you will
adopt as a result.
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